
Seattle startup Aarden AI is popping out of stealth with $4 million from buyers and an AI platform that helps landowners analysis and navigate offers with builders keen to construct knowledge facilities, clear power installations, housing and different makes use of.
Whereas there have lengthy been instruments to help builders, landowners have been largely on their very own to judge and optimize offers in order that they’re not taken benefit of or find yourself partnering with untrustworthy organizations, mentioned Aarden CEO Danan Margason.
“And so landowners have turn into more and more skeptical of working with builders, even when alternatives exist,” he mentioned.
Huge tech corporations are scrambling to construct knowledge facilities to fulfill increasing AI wants, creating pressing demand for appropriate websites. On the identical time, the push for clear power — each to energy these knowledge facilities and help broader efforts to maneuver away from fossil fuels — has builders actively in search of landowners.
The corporate’s present prospects are companies and entities that personal and handle massive swaths of timberland. They know their sector effectively, Margason mentioned, however they don’t know the way to precisely calculate the potential for these alternate land makes use of.
Aarden’s expertise creates detailed maps with data that features elevation, soil sort, power transmission infrastructure, environmental and wildlife habitat options, photo voltaic depth and different elements. It estimates monetary returns for numerous land makes use of and expedites the due diligence course of. And it helps handle the authorized points of a transaction.
The platform’s AI basis permits customers to ask questions and dig extra deeply into the data as they discover completely different choices.

“As an trade, land has been caught with multi-decade assumptions and Excel fashions that hardly ever contemplate different makes use of. Regardless of that, it’s been a tremendous asset class for these that may entry it, constantly beating the general public markets,” mentioned Ben Eidelson, normal associate of Stepchange, a climate-focused fund.
Stepchange additionally invested in Aarden’s preliminary spherical, which was led by Planeteer and included Founders’ Co-op, KDX, Superorganism and Madrona.
Aarden expenses subscription charges for landowners utilizing the platform. Future income choices embody usage-based charges which might be larger for purchasers operating extra advanced situations and fashions. The corporate goals to facilitate matches for the events — producing income for serving to negotiate profitable transactions with builders.
Different corporations are creating instruments for assessing and researching properties, together with Acres.com and Land id, however don’t seem like centered on landowners’ wants.
The startup launched earlier this yr and has a 5 particular person staff:
- Co-founder Margason was chief product officer at Carbon Direct, an organization supporting company companions in reaching their local weather targets, and labored for Seattle advertising startup Tune.
- Co-founder head of utilized science Ben Hudson was an utilized scientist for the web actual property heavyweight Zillow and Homebound.
- Founding engineer Jasper Croome beforehand labored for Carbon Direct, Amazon and others.
- Technique and operations lead Isabella Todora is a former director at Local weather Impartial.
- Engineer Steven Yee additionally labored at Carbon Direct and with Seattle corporations Convoy, Porch, Footprint-Finder and others.
The startup and lots of of its buyers have a powerful connection to environmental and local weather issues, however changing forests to knowledge facilities and even photo voltaic farms doesn’t clearly align with these beliefs. So how does the staff sq. these issues?
Margason mentioned the query will get plenty of consideration internally, and their purpose is to help accountable improvement — which the timberland house owners recognize.
“If knowledge facilities are going to get constructed, if houses are going to get constructed, how can we assist present the best layers of data to tell not simply the financial outputs, but in addition the environmental outputs,” he mentioned, “and that’ll hopefully drive higher choice making.”