
— Julie Van Ullen is now president and chief income officer for iSpot, a Bellevue, Wash., firm that measures the influence of promoting campaigns on TV and video streaming. Van Ullen serves on the board of administrators for the Interactive Promoting Bureau (IAB), a commerce group. She joins iSpot from Rakuten Rewards, a number one e-commerce loyalty firm.
“Julie is a dynamic chief with a confirmed monitor document of constructing high-growth groups and fostering trusted relationships with prospects throughout the media and promoting ecosystem,” iSpot founder and CEO Sean Muller stated in a statement.
iSpot ranks No. 6 on the GeekWire 200, our record of the highest privately held startups within the Pacific Northwest.

— MoxiWorks named Ashley Fidler as chief product officer of the Seattle-based actual property platform. Fidler joins the corporate from Pure Property Administration and was a Microsoft program supervisor earlier in her profession.
“Ashley brings an unimaginable depth of expertise in constructing category-defining platforms that marry cutting-edge AI with real-world enterprise influence,” stated Michael Messig, MoxiWorks’ CTO, in a statement.
MoxiWorks final month appointed a brand new chief marketer, and in Might offered its back-office accounting product with a purpose to concentrate on gross sales and advertising and marketing.

— Seattle Sounders FC and Seattle Reign FC employed Ro Vega as chief advertising and marketing officer for the 2 soccer golf equipment. Vega has labored in model administration for almost 20 years, together with positions with Beats by Dr. Dre and Nike, the place he targeted on soccer merchandise in North America. He joins the Seattle groups from The Commerce Desk, a digital promoting firm.
— F5 CEO and President François Locoh-Donou is taking the extra function of chair of the board of administrators in March 2026. The corporate shared the information in an SEC submitting. Locoh-Donou is succeeding Alan Higginson, who disclosed in August that he’s retiring after almost 30 years as an F5 board member and 20 years as board chair.
— Trupanion, the longtime Seattle-based pet insurance coverage supplier, named Bradley Powell as a member of its board of administrators. Powell was beforehand chief monetary officer of the worldwide logistics firm Expeditors Worldwide of Washington. He was additionally CFO of Eden Bioscience, a publicly traded biotech firm.
— Gurobi Optimization, a Beaverton, Ore.-based firm providing mathematical downside fixing know-how, named Oliver Bastert as chief know-how officer. Bastert, who will work remotely from Munich, Germany, joins the corporate from the analytics and credit-scoring firm FICO the place he was vice chairman of product administration.
— Bill Platt, former chief of Amazon Internet Providers’ agentic AI division, joined San Francisco-based Alchemy as chief working officer. Platt’s mandate is “to weave AI brokers deeply into blockchain infrastructure,” in response to the corporate. Platt was with AWS for almost 12 years over two stints, most not too long ago primarily based within the Boston space.
— Seattle Metro Chamber named Mara Samudrala as director of communications and advertising and marketing for the area’s main enterprise affiliation. Samudrala involves the function from the Better Phoenix Chamber.
— Halley Knigge has accomplished a Seattle co-op swap. The previous communications and inclusion lead for REI Co-op is now VP of communications at BECU, a monetary cooperative. Her previous expertise features a media management function at Alaska Airways.
— Casium, a Seattle-based immigration tech startup, named Kaustubh (Kaust) Yadav as product designer. Yadav has expertise in inventive course, copywriting and product design, engaged on campaigns for corporations and types together with Amazon, AmEx, BMW, Citi and Pepsi.